In North America, Blacks spend over 1.1 trillion dollars annually and yet most of those dollars are ending up in the coffers of non Black organizations which in turn do not recirculate that money into the Black community. Instead many of these organizations spend their advertising and promotion dollars with media outlets which negatively portrays people of colour, particularly Black males, in a negative light. In addition to being the biggest consumers, we have the least in assets. We wonder why we do not have generational succession, like virtually all other races, when we unwittingly continue to use these learned recipes for financial failure. Then to make sure that we continue on the road for financial failure until we die, the financial system has set up unsavvy financial people for “Retirement Bankruptcy”. Inspired by Black Wall Street in 1921, the Black Bay Street movement is the complete opposite to the road for financial failure that most people of colour, particularly Blacks, are on. We need to recover what was taken away from us. We need to unlearned the deep rooted behaviors which has caused us to underachieve our true potential. We need to get our social affairs and financial house in order. We need to peacefully and strategically make right the wrongs that those who are benefiting from us choose not to cease. We need to restore ourselves back to royalty. Today is too late. The time is now. Join the movement to realize the historic vision, Black Bay Street in Canada and beyond.